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Chevrolet first used the "bowtie emblem" logo in 1914 on the H series models (Royal Mail and Baby Grand) and The L Series Model (Light Six). It may have been designed.Chevrolet - Wikipedia. Chevrolet (shev- r. Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1. GM presidency. After Durant's second ousting in 1. Alfred Sloan, with his maxim . In 2. 00. 5, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with the tagline . With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to be a mainstream value brand, while GM's traditional European standard- bearers, Opel of Germany, and Vauxhall of United Kingdom would be moved upmarket. However, GM reversed this move in late 2. Europe, with the exception of the Camaro and Corvette. Chevrolet vehicles will continue to be marketed in the CIS states, including Russia. After General Motors fully acquired GM Daewoo in 2. GM Korea, the last usage of the Daewoo automotive brand was discontinued in its native South Korea and succeeded by Chevrolet. In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium- duty commercial trucks. Due to the prominence and name recognition of Chevrolet as one of General Motors' global marques, Chevrolet, Chevy or Chev is used at times as a synonym for General Motors or its products, one example being the GM LS1 engine, commonly known by the name or a variant thereof of its progenitor, the Chevrolet small- block engine. History. First logo of the company (1. On November 3, 1. Swiss race car driver and automotive engineer Louis Chevrolet co- founded the Chevrolet Motor Company in Detroit with William C. Durant and investment partners William Little (maker of the Little automobile), James H. Campbell (son- in- law of Durant) and in 1. R. Mc. Laughlin CEO of General Motors in Canada. Durant was cast out from the management of General Motors in 1. He took over the Flint Wagon Works, incorporating the Mason and Little companies. As head of Buick Motor Company prior to founding GM, Durant had hired Louis Chevrolet to drive Buicks in promotional races. The first factory location was in Flint, Michigan at the corner of Wilcox and Kearsley Street, now known as . The first C prototype was ready months before Chevrolet was actually incorporated. However the first actual production wasn't until the 1. So in essence there were no 1. Then in the fall of that year the new 1. New York auto show. It may have been designed from wallpaper Durant once saw in a French hotel room. Chevrolet eventually unified all vehicle models with the gold bowtie in 2. Ford (with its blue oval logo) and Dodge (who has often used red for its imaging), its two primary domestic rivals. By 1. 91. 6, Chevrolet was profitable enough with successful sales of the cheaper Series 4. Durant to repurchase a controlling interest in General Motors. After the deal was completed in 1. Durant became president of General Motors, and Chevrolet was merged into GM as a separate division. In 1. 91. 9, Chevrolet's factories were located at Flint, Michigan; branch assembly locations were located in Tarrytown, N. Y., Norwood, Ohio, St. Louis, Missouri, Oakland, California, Ft. Worth, Texas, and Oshawa, Ontario General Motors of Canada Limited. Mc. Laughlin's were given GM Corporation stock for the proprietorship of their Company article Sept. Financial Post page 9. Sales were poor and it was dropped in 1. Beginning also in 1. GMC commercial grade trucks were rebranded as Chevrolet, and using the same chassis of Chevrolet passenger cars and building light- duty trucks. GMC commercial grade trucks were also rebranded as Chevrolet commercial grade trucks, sharing an almost identical appearance with GMC products. GMC Tanker. 19. 20 Chevrolet tow truck. Chevrolet continued into the 1. Ford, and after the Chrysler Corporation formed Plymouth in 1. Plymouth, Ford, and Chevrolet were known as the . In 1. 93. 3 Chevrolet launched the Standard Six, which was advertised in the United States as the cheapest six- cylinder car on sale. In 1. 95. 3 it produced the Corvette, a two- seater sports car with a fiberglass body. In 1. 95. 7 Chevy introduced its first fuel injected engine. In 1. 96. 3 one out of every ten cars sold in the United States was a Chevrolet. Descendants of the basic small- block OHV V8 design platform in production today have been much modified with advances such as aluminium block and heads, electronic engine management, and sequential port fuel injection. Depending on the vehicle type, Chevrolet V8s are built in displacements from 4. W) to 9. 94 horsepower (7. W) as installed at the factory. The engine design has also been used over the years in GM products built and sold under the Pontiac, Oldsmobile, Buick, Hummer, Opel (Germany), and Holden (Australia) nameplates. In 2. 00. 5, General Motors re- launched the Chevrolet marque in Europe, using rebadged versions of the Daewoo cars produced by GM Korea. GM began developing more fuel efficient cars and trucks to compete with foreign automakers. In late 2. 01. 0 General Motors began production of the plug- in hybrid. Chevrolet Volt, sold as the Opel/Vauxhall Ampera in Europe. The Volt/Ampera family was the world's best selling plug- in electric car in 2. The models come from Chevrolet USA, GM Korea, Mexico and other origins. Examples of Opel- sourced vehicles are Vectra, Astra, Corsa, Meriva, Zafira and Captiva (Opel Antara). Mexico also has some cars of its own, such as the Chevy C2, which is a reworked older- generation Corsa B. Vehicles based on US platforms are the Avalanche, the Suburban, the Equinox, the Tahoe, the Cheyenne (which is similar to the Silverado), the Aveo, the HHR, the Traverse, the Malibu, the Camaro and the Corvette. The Chevrolet Optra, assembled in South Korea by GM Korea, was also sold in Mexico. The European Epica was sold as a business- only vehicle. GM also manufactures Chevrolet vehicles such as the Suburban and Avalanche in Mexico for export to other markets, chiefly the US and Canada. Asia. China. In 2. China became Chevrolet's third largest market, with sales of 3. United States and Brazil (1,3. Until 2. 00. 3, GM India—originally a joint venture with Hindustan Motors, sold the Opel Corsa, Opel Astra and the Opel Vectra. Chevrolet officially began business in India on June 6, 2. The Corsa and Astra were built at a plant in Halol, Gujarat. Chevrolet currently sells the Chevrolet Cruze, Chevrolet Spark, Chevrolet Optra, Chevrolet Aveo, Chevrolet Tavera, Chevrolet Captiva, Chevrolet SRV, Chevrolet Beat, Chevrolet Sail and Chevrolet Aveo U- VA. The Chevrolet Forester, a rebadged Subaru, was imported directly from Fuji Heavy Industries in Japan until 2. The Cruze and Tavera are built at the Halol plant. Chevrolet also is the sole Engine supplier for the Formula Rolon single seater series in India. Japan. From 1. 99. Toyota in an agreement with GM sold the third generation model Chevrolet Cavalier as the Toyota Cavalier in Japan in exchange for the Geo/Chevrolet Prism in an effort to avoid additional restrictions on their exports to the US. In the mid- 2. 00. Suzuki imported and marketed the Chevrolet Trail. Blazer and the Chevrolet Optra wagon in Japan. Suzuki, a GM partner, also assembled and marketed the Chevrolet MW microvan. The MW was originally a rebadged Suzuki Wagon R+ and later a rebadged Suzuki Solio. Suzuki had also marketed the Chevrolet Cruze subcompact in the past. Earlier efforts during the 1. Isuzu and Suzuki, with the Chevrolet Chevette in the 1. Isuzu, and the Suzuki Cultus from Suzuki during the 1. Geo Metro. General Motors Japan Limited currently distributes and markets the Sonic, Captiva, Camaro, and Corvette in limited numbers through an agreement with Yanase Co., Ltd. In the 2. 00. 0s, General Motors Asia Pacific (Japan) had distributed and marketed the Trail. Blazer also. Mitsui Bussan Automotive had been importing and distributing certain GM models since 1. GM import business in November 2. GM Japan wants to consolidate the distribution channels. The Chevrolet models that have been imported by Mitsui will no longer be sold once existing inventories are depleted. Thus there were three distinct distribution channels for Chevrolet- branded vehicles at one time in Japan. Malaysia. Chevrolet entered Malaysian market in 2. Opel. Between 2. 00. GM and DRB- HICOM called Hicomobil, marketed the Chevrolet Aveo, Chevrolet Optra, Chevrolet Nabira and Chevrolet Lumina. The lineup of Chevrolet cars available were Chevrolet Sonic, Chevrolet Cruze, Chevrolet Malibu, Chevrolet Captiva, Chevrolet Orlando and Chevrolet Colorado. Middle East. In the Middle East, Chevrolet- badged cars, trucks, SUV's, and crossovers are sourced from GM Korea (in South Korea), GM in North America, and GM Holden (in Australia). The Middle East market has a separate division called Chevrolet Special Vehicles, which (as of December 2. W) CR8 sedan from Holden Special Vehicles. The Holden Commodore is badged as the Chevrolet Lumina in the Middle East, as well as South Africa. The longer wheelbase Holden Caprice is sold as the Chevrolet Caprice in the Middle East. The Middle East fleet (particularly Saudi Arabia) also includes the likes of Cruze, Malibu and Sonic in the Sedan category, Captiva in the SUV category, Tahoe and Traverse in the Wagon category and Avalanche and Silverado in the Truck category. The current lineup available from Chevrolet Pakistan includes Chevrolet Optra, Chevrolet Spark, Chevrolet Joy, Chevrolet Aveo, and Chevrolet Colorado. The company plans to add Chevrolet Captiva, Chevrolet Epica and Chevrolet Cruze to its lineup in the future. Philippines. Chevrolet's Philippine operations are under the control of The Covenant Car Company Inc. The Daewoo brand was fully replaced by Chevrolet in March 2. All Daewoo products relaunched under the Chevrolet brand, with the release of the Chevrolet Camaro, Chevrolet Orlando and Chevrolet Aveo.
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